YouPro Project Objectives

The purpose of the project is to tackle three of the European Union’s biggest challenges:

- Ability of young people to access the job market
- Inclusion of young people in society
- Competitiveness of small-to-medium-sized enterprises (SMEs) and micro-sized organisations

The project aims to tackle these issues by creating a training and work placement scheme that pairs young people not in education, training or employment (NEETs) with SMEs seeking to create or improve their presence in online and social media.

In this context, project objectives are:

• In each partner country, identify groups of young people not in education, training or employment who would benefit from the scheme and engage with them
• Develop a training programme to equip young people with social media and general business skills, building on existing schemes in partner countries Norway and Italy
• Align the programme to existing qualifications and frameworks in partner countries
• Pilot the scheme, execute the training programme and place participants in SMEs
• Develop case studies of successful placements where participants have made a tangible contribution to the business by implementing a more effective online marketing strategy
• Evaluate, improve the scheme and increase scale with the ultimate aim of moving towards the stated purpose of the project (above)